
ERP Masterclass
Prepare for a successful ERP project. Without sales talk.
Profit or loss today is partly determined by the correct use of reliable and flexible business software. But choosing a suitable ERP solution and the right implementation partner is anything but simple. The investments are significant, the risk of failure real, and once made, choices are difficult to reverse. That is why Bluace is organizing the ERP Masterclass on Thursday, September 17, 2026, at the Van Nelle Factory in Rotterdam — a one-day, independent training for executives and management. No demos, no vendor stories, just an honest look at what is truly needed to make your ERP journey a success.
Why ERP projects fail so often
Most ERP projects fail not because of the technology, but because of the preparation. Far too often, the focus is immediately on software and demos, while the real success factors lie elsewhere.
Common mistakes are:
- Choosing software too quickly before the strategy is clear;
- Making decisions without full support from management and the executive team;
- Too ambitious goals, too tight budgets, and unrealistic deadlines;
- Insufficient attention to change management and user adoption.
Failed ERP projects cost organizations not only money, but also time, energy, and trust. During this masterclass, you will learn how to identify these pitfalls before you enter a conversation with a supplier.


What you learn during the ERP Masterclass
A compact and intensive session, specifically aimed at executives and senior management. During this day:
- You gain insight into the prerequisites for successful ERP projects;
- You learn to recognize and avoid common mistakes;
- You discover how to align strategy and technology successfully;
- You receive concrete tools that you can apply immediately.
What you consciously will not get:
- No software demos;
- No vendor comparisons;
- No discussions about specific ERP systems.
The focus is entirely on the foundation of a successful ERP trajectory.
Who is this masterclass intended for
This masterclass is intended for organizations exploring a new ERP system, in the midst of a selection or implementation process, or seeking to make better strategic decisions.
Particularly suitable for:
- Members of the board (CEO, CFO, COO);
- MT and senior management members;
- Decision-makers in digital transformation;
- Project and program managers with ultimate responsibility.
The group is deliberately limited to 20 participants to ensure interaction and reflection.


About the speaker: Guus Krabbenborg
Guus Krabbenborg is an internationally experienced consultant, trainer, and speaker with more than 40 years of experience in the world of business software. Since 2005, he has been conducting ERP Masterclasses for boards of directors and management teams worldwide.
His sessions are known to be inspiring, challenging, and practically applicable. With his unique mix of humor, interaction, and sharp insights, he helps organizations significantly increase their chances of project success.
Guus is intentionally independent: he does not sell software and has no commercial interests with any specific vendor. As a result, you get an honest and balanced story — exactly what you need to make the right choices.
Program and practical information
Date: Thursday, September 17, 2026
Time: 09:30 – 17:00 (including lunch and networking drink)
Location: Van Nelle Fabriek, Van Nelleweg 1, 3044 BC Rotterdam
Investment: free participation (normally €400)
Spots: maximum 20 participants
Program of the day:
- 09:30 — Welcome & introduction
- 10:00 — Start of the masterclass by Guus Krabbenborg
- 11:00 — Coffee break
- 12:00 — Lunch at the Van Nelle Factory
- 13:00 — Continuation of the masterclass
- 14:30 — Coffee break
- 17:00 — Closing & networking drink
“Attending this one-day masterclass is the best investment one can make to achieve project success and minimize project risks from the start.” — previous participant.

Register for ERP Masterclass
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Frequently Asked Questions about the ERP Masterclass
What is an ERP Masterclass?
An ERP Masterclass is a one-day, vendor-independent training program for executives and management facing an ERP selection or digital transformation. The focus is not on software demos, but on strategic prerequisites, common mistakes, and success factors that determine whether an ERP project succeeds.
What does the ERP Masterclass from Bluace cost?
Participation in the masterclass on September 17, 2026, is free. The standard rate for a comparable one-day training is €400 per person. The number of participants is limited to 20.
Who is the ERP Masterclass suitable for?
The masterclass is intended for executives (CEO, CFO, COO), members of the management team, and senior managers responsible for strategic decisions regarding a new ERP system or digital transformation.
What is the difference between a software demo and a vendor event?
During this masterclass, no software demos are given, and no vendors are compared. The content is independent of specific ERP systems. The purpose is to prepare you for the selection process better, not to sell a product.
How do I prepare my organization for an ERP selection?
A successful ERP selection begins with clear strategic principles, management-level support, and realistic expectations for scope, budget, and lead time. The masterclass covers exactly these prerequisites before you approach vendors.
How long does the masterclass last, and is lunch included?
The masterclass lasts a full day, from 09:30 to 17:00. Coffee, tea, and an extensive lunch at the Van Nelle Factory are included in the free participation. Afterward, there is a networking reception.
Who is Guus Krabbenborg?
Guus Krabbenborg is an international consultant with more than 40 years of experience in business software. Since 2005, he has been giving ERP Masterclasses to management teams worldwide. His approach is deliberately independent: he does not sell software and has no commercial interests with any specific vendor.
Sign up for the ERP Masterclass on September 17, 2026
Gertjan Lijmbach
+31858200802
info@bluace.nl

